Owner features
Everything dog field owners need to run bookings without generic appointment workarounds.
DogFieldHQ brings flexible field availability and pricing, payments, customer and dog records, day-to-day operations, reporting and marketplace readiness into one operator workflow.
Platform shape
Bookings
Flexible session lengths, field pricing, dog details, payment state and availability controls.
Operations
A live day sheet, customer notes, cancellations, refunds, closures and field guidance.
Growth
Discounts, operator-approved follow-ups, website embeds, reporting and marketplace discovery.
What is included
A platform built around fields, dogs and repeat customers.
Standard booking tools can be useful for simple appointments. Dog field operators usually need more context: which dogs are attending, which rules apply, how access is handled, what the customer has booked before and whether the field is ready to be discovered by new customers.
Flexible availability
Set weekly opening hours, minimum booking notice, an advance-booking window and turnaround time between visits.
Session lengths and pricing
Offer 25, 30, 55, 60, 85 or 90-minute sessions, with a separate price for every duration you enable.
Seasonal hours and closures
Temporarily replace weekly hours for seasonal changes, or block one-off and multi-day closures completely.
Payments, refunds and disputes
Take payments through Stripe Connect, track every payment and issue full or partial refunds from the booking record.
Customer and dog records
Search customers by dog or contact details and keep booking history, spend, activity notes and sent emails together.
Dog suitability and field guidance
Set dog limits and excluded breeds, then publish fence details, facilities, gate access, parking and arrival instructions.
Operator day sheet
See today's bookings by field, who is in the field now, the next arrival, payment holds and cancellation requests.
Discount codes
Create percentage or fixed-amount codes for everyone or one customer, with booking windows and optional one-time use.
Direct booking links
Send existing customers from your website, social pages, email list or messages straight into your booking flow.
Website buttons and widgets
Copy a booking button or availability picker so customers can start from your own website.
Locations, fields and branding
Set up multiple locations and fields with photos and facilities, then carry your logo and colours into the customer journey.
Customer communication
Email a customer from their record and opt into birthday, review and return-customer journeys with your offer settings.
Business reporting
Track bookings, revenue, average order value, utilisation, weekday demand and daily trends over any date range.
Team permissions
Invite staff and give them focused access to bookings, customers, locations, finance or content without sharing one login.
Marketplace readiness
Prepare the checks DogFieldHQ needs before a field can be reviewed for broader marketplace discovery.
Run the working day
The useful detail is there when something changes.
Online booking is only part of the job. DogFieldHQ also helps when a customer calls, the field has to close, a cancellation needs a decision, or you need to understand how the month is going.
Today at a glance
Open the day sheet to see each field's schedule, active visits, next arrivals, closures, payment holds and pending cancellation requests.
Change plans without losing context
Adjust seasonal hours, add a closure, approve or decline a cancellation and record a full or partial refund against the original payment.
Learn from real booking data
Filter reports by date and compare booking volume, captured revenue, average order value, utilisation and demand by weekday.
Compared with standard booking software
The difference is the operating model, not just the calendar.
If you used a standard appointment platform, you could probably sell a time slot. The gaps usually appear around dogs, field-specific rules, access details, marketplace discovery and the day-to-day context a field owner needs.
| Dog-field need | DogFieldHQ | Generic booking software |
|---|---|---|
| Field-specific access instructions Gate codes, parking, arrival notes and safety rules need to follow the booking. |
Built in
Access notes, field rules and customer-facing arrival instructions stay attached to the field and the booking journey. |
Workaround
Usually handled with reminder emails, long service descriptions, pasted notes or manual follow-up messages. |
| Dogs on every visit The operator needs to know which dogs are attending, not just which human booked. |
Dog-aware
Dog names, customer records, visit history and operator notes live together so the booking has real context. |
Customer-only
Often stores the customer contact record, with dog details forced into custom fields or free-text notes. |
| Field and session availability Secure fields sell field time, not staff appointments or salon-style services. |
Field-first
Locations, fields, session lengths, opening windows, dog limits and field owner controls are the core model. |
Calendar-first
Usually starts from staff calendars, generic resources, services and appointment reminders. |
| Rules, limits and customer guidance Each field has different dog limits, facilities, access rules and arrival expectations. |
Structured
The field setup can hold practical customer guidance before booking and operational detail after payment. |
Scattered
Rules often end up split across descriptions, emails, PDFs, booking questions and manual admin. |
| Website booking for existing customers Early field owners need to move regulars across before broad marketplace demand exists. |
Purpose-built
Send customers from your website, social pages or messages into a field-specific booking flow, or show live availability with a widget. |
Generic route
Booking links may exist, but they usually point at a generic appointment or service selector. |
| Payments, fees and payout readiness Taking payment is only useful if the field owner can see the booking and payout context clearly. |
Connected
Stripe Connect status, payment state, booking fees and customer checkout all sit in the operator workflow. |
Partial
Payments may be available, but dog field fees, payout readiness and marketplace review are not the product model. |
| Repeat customer workflow Secure fields rely on regular customers, repeat behaviour and trust over time. |
Joined up
Bookings, customers, dogs, fields, payments and follow-up journeys are part of the same system. |
Fragmented
Often needs separate spreadsheets, notes, email tools and manual tagging to understand repeat customers. |
| Marketplace readiness Public discovery needs clean listings, photos, pricing, availability and operator checks. |
Prepared
Operator profile, locations, fields, pricing, images and payment setup can feed into DogFieldHQ review. |
Outside scope
Discovery, sector-specific listing quality and field-owner readiness usually sit outside generic booking tools. |
Move your current customers
Use direct links, buttons or an availability widget so regular customers can book online while you keep the field-owner workflow behind the scenes.
Keep operational details tidy
Put rules, access notes, dog details and payment status in the booking context instead of scattered messages.
Get ready for discovery
Build up the operator profile, field content and payment setup needed before broader marketplace visibility.
Next step
Start with the field-owner workflow, then grow into marketplace demand.
DogFieldHQ is set up for secure dog field hire from day one, so the system matches the way your customers actually book and visit.